Part 4 - YouTube Channel Settings

Part 4 - YouTube Channel Settings

Ok so our stage is set, but what about all the cogs and levers behind the scenes?

It’s now time to look at the back-end settings of your YouTube channel.

Getting these rights can have a massive impact on your channel so make sure to follow along closely.

Verify Your YouTube Account

Verifying your YouTube channel is quick and easy and unlocks a host of features that were previously reserved for Partners that monetized their videos.

These features include:

• Custom Thumbnails
• External Annotations
• Longer Videos
• Content ID Appeals
• Live event streaming
• Fan Funding

All that’s required to get verified is 5 minutes and a phone number – follow the video below and you’ll be verified in no time.

ClickHERE

Connect Social Media Accounts

As it gets harder to cut through (even to your own subscribers) on YouTube it’s important to promote your videos in as many places as possible with Social Networks being one of the easiest and most effective.

Your YouTube channel is already connected to its G+ account so we can skip that and unfortunately the ability to link to Facebook has been removed.

However, follow the video below to connect your account to Twitter and  on getting the most out of these connected accounts:

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Part 3 - YouTube Channel Setup

YouTube Channel Setup

That’s the look and feel of the channel set up, but before we look at the back-end settings, there are a few more technical things to take care of on the front-end.

Adding Custom Links

As I mentioned in the previous part of this section it’s important to have custom web and social links in your channel description and once entered they also appear in a number of important places including an overlay on your Channel Banner.

By adding these links you give your channel a look of professionalism and authority and it also tells people you’re human (or ‘legit’ if you’re a business).

They also allow you to get that browser to a property you own and can capture their data or simply help turn them into a fan or follower.

Clickhere for my top 5 tips for optimizing your custom links (plus 3 bonus tips) and then watch the video below to see how to implement them.

Add Featured Channels

This is one of the last steps to get the front-end of your channel set up.

It is also one of the most under-rated and under-used facets of a YouTube Channel, which surprises me as it’s one of the most simple to implement.

The basic idea is that you feature your competition.

SAY WHAT!?

Yes your competition.

By featuring similar channels in your space, especially popular ones, the viewer will make a psychological link between the two. This gives them not only a frame of reference for what your channel offers but also the other channels’ authority and quality will “rub off” on you.

Follow my video below to see how to implement this:

And to get the most out of these FeaturedChannels

Enable Related Channels

By enabling this feature a widget will appear on your channel underneath your Featured Channels widget.

It looks identical to the widget above it although this time it’s populated by recommendations from YouTube.

As you start out this will seem to be quite a random selection of popular YouTube channels but as your channel matures the recommendations will become more accurate and closely linked to your channel.

This offers the same reputational benefit of the Recommended Channels you‘ve selected.

Another thing to keep in mind is that if you don’t have this widget enabled you won’t be included as a suggestion in other peoples “Recommended” widget. This almost certainly won’t affect your statistics in the early days but as you grow this can become a juicy source of traffic and subscribers.For me any benefit outweighs the negative – people abandoning your channel for a recommended channel – so I’d go ahead and implement this.

You enable this on your channel page by scrolling under the Featured Channel widget and hitting Enable on the Popular/Related Channels widget as shown in the picture below:

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How To Start A Youtube Channel Part 2

 Add a YouTube Icon or Avatar

In terms or artwork your Avatar is probably more important than your Banner because it follows you wherever you go across the platform so make sure it’s instantly recognizable – even at small sizes.

You can get the full specifications from YouTube , but here’s the details you need:

• Then follow the steps in my video in order to upload the Avatar on to YouTube:

• Size - 800 x 800 px image
• File Type - JPG, GIF, BMP or PNG (no animated GIFs)
• Content - No celebs, nudity, artwork or copyrighted images

YouTube Channel Description

The About section of your channel won’t be visited too regularly, I’ll admit that.

However your About section needs to be informative and enticing to hook browsers that do find it and even if no one ever sees it, the keywords you use in it can help you rank in search for the key terms you’re targeting.

With the above in mind you want to make sure that your description hits the following 5 points:

• Make it Keyword rich
• Sell yourself
• Outline your schedule
• Include Custom links (more on that in the next section)
• Add a Business emailFor more detail on each point check out my article 
  And once you have it word-perfect, follow my video and add it to your channel.

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How To Start A YouTube Channel

How To Start A YouTube Channel The RIGHT Way – A Click By Click Guide

If you want to go from a YouTube viewer to a YouTube Creator you’ve come to the right place.

YouTube has been designed so anyone and their 8-year-old niece can set up a channel and upload a video quickly and easily. If you want, you can go from nothing to your first upload in a matter of minutes.

However if you want to build a channel that gets results long term, you want to be more thorough in your setup so that you’re optimized for success from day 1.

An optimal YouTube channel setup will help you to achieve:

• Better SEO
• More views
• ​More Subscribers
• ​More leads for your business
• Greater authority in your chosen field

I’ve set up an example YouTube channel and recorded every single click along the way so can follow along at your own pace and never miss a single step.

I’ve also created a clickable table of contents so that you can skip parts you may have already taken care of:

Part 1 - Creating An Account

Part 2 - YouTube Channel Branding

 Add a YouTube Banner

Add a YouTube Icon or Avatar

YouTube Channel Description

Part 3 - YouTube Channel Setup

Adding Custom Links

Add Featured Channels

Enable Related Channels

Part 4 - YouTube Channel Settings

Verify Your YouTube Account

Connect Social Media Accounts

Set Channel Defaults

Misc. YouTube Channel Settings

Part 5 - Advanced Settings

YouTube Channel Keywords

Associate Your Website

Further Advanced Settings

Part 6 - Monetizing Your YouTube Channel

 Joining The YouTube Partner Program

Getting Paid With AdSense

Part 7 - Upload & Publish Your 1st Video

Part 8 - YouTube Channel Curation

Enable Channel Navigation

 Add A YouTube Channel Trailer

 How To Create A YouTube Playlist

Set Up Channel Sections

Optimizing Your Channel Page

Part 1 - Creating An Account

Without an account you won’t be able to even comment on a video let alone upload one or start making money.

Luckily it’s free and easy and by following my video you can set up your very first YouTube account in under 3 minutes!

Please Click On The Image To See The Video

Part 2 - YouTube Channel Branding

The way you present your channel will say a lot to the audience in terms of what they can expect from your videos.

From imagery, to copy, to other channels you associate with, they all let the browser know what they’re in for and on what level you’re operating.

Make sure you get this right because first impressions count.

Add a YouTube Banner

A YouTube Banner (or Channel Art) has changed over the years but has always been a key piece of YouTube Branding.

Create the artwork following the official specifications:

• Single 2560 x 1440 px image
• JPEG, GIF, BMP or PNG (no animated GIFs)

YouTube have actually provided a free template that you can use to create it 

To Upload the Banner simply follow my video:

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HTML Basic Examples

Don't worry if these examples use tags you have not learned.

You will learn about them in the next chapters.

HTML Documents

All HTML documents must start with a type declaration: <!DOCTYPE html>.

The HTML document itself begins with <html> and ends with </html>.

The visible part of the HTML document is between <body> and </body>.

Example

<!DOCTYPE html>
<html>
<body>

<h1>My First Heading</h1>

<p>My first paragraph.</p>

</body>
</html>

HTML Headings

HTML headings are defined with the <h1> to <h6> tags:

Example

<h1>This is a heading</h1>
<h2>This is a heading</h2>
<h3>This is a heading</h3>

HTML Paragraphs

HTML paragraphs are defined with the <p> tag:

Example

<p>This is a paragraph.</p>
<p>This is another paragraph.</p>

HTML Links

HTML links are defined with the <a> tag:

Example

<a href="http://www.Google.com">This is a link</a>

HTML Images

HTML images are defined with the <img> tag.

The source file (src), alternative text (alt), and size (width and height) are provided as attributes:

Example

<img src="image.jpg" alt="google.com" width="104" height="142">

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